NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

We’re looking for a Lead Professional, Retail Brand Marketing, Basketball GC.

This role sits within the GC Retail Marketing team and reports to the Senior Manager, Retail Brand - Basketball. The position requires close collaboration with Visual Merchandising, EKINs, Production, Retail Creative, Brand Management, and cross-functional partners including City Marketing, Digital Marketing, Media Marketing, and Brand Creative, as well as external agencies and vendors.

The candidate needs to have

• Based in Shanghai
• Minimum 5+ years of experience in retail marketing and/or brand marketing with proven campaign execution
• Bachelor’s degree in marketing, Business, or related field.
• Strong interest or background in sport, youth culture, and retail
• Excellent communication and presentation skills with experience managing agencies, vendors, and budgets

WHAT YOU WILL WORK ON

Strategic Leadership

• Develop and execute retail marketing campaigns for Nike Basketball that elevate Nike-exclusive retail experiences and services
• Lead end-to-end campaign planning from brief development to post-campaign analysis
• Drive the strategic direction of Basketball retail marketing in Greater China, ensuring alignment with global and city brand priorities

Execution Excellence

• Manage agency partners, vendors, and budgets to ensure flawless execution
• Present concepts and campaign plans to cross-functional and leadership teams
• Lead retail launch events and in-store experiences that drive brand equity and sales performance

Innovation & Inclusion

• Drive innovation in retail experiences while maintaining brand excellence
• Champion inclusivity in all retail touchpoints
• Identify emerging trends in sport, youth culture, and retail to stay ahead of consumer expectations

WHO YOU WILL WORK WITH

Cross-Functional Partnership

• Collaborate with Visual Merchandising, EKINs, Production, Retail Creative, and Brand Management to deliver on key brand priorities
• Partner with City Marketing, Digital Marketing, Media Marketing, and Brand Creative to execute integrated, omni-channel campaigns
• Work closely with GC Marketplace Teams, Retail Elevation, and Merchandising to ensure market alignment

WHAT YOU BRING

Experience & Background

• Based in Shanghai
• Minimum 5+ years of experience in retail marketing and/or brand marketing with proven campaign execution at scale
• Bachelor's degree in Marketing, Business, or related field (Master's preferred)
• Track record of managing budgets and agency relationships

Skills & Competencies

• Deep passion for sport, basketball culture, and youth trends
• Strong strategic thinking with ability to translate brand vision into actionable retail campaigns
• Excellent communication and presentation skills - able to influence senior stakeholders
• Data-driven mindset with experience in campaign performance analysis
• Proven track record of managing agencies, vendors, and cross-functional teams
• Fluent in Mandarin and English (written and verbal)

Personal Attributes

• Team player with collaborative mindset
• Thrives in fast-paced, dynamic environment
• Brings curiosity and imagination to every project
• Self-starter with strong ownership mentality